My Friend Made an Album — Art Reflects Reality by W. T. Falscher Is Out Now

I want to tell you about something I had a hand in, because I am proud of it and because the story of how it was made is, I think, more interesting than most.

W. T. Falscher — the Swiss conceptual artist I represent through The Ministry of Good Taste — has just released his first album, Art Reflects Reality (ARR), on all major streaming platforms. For a man who has spent years making art that lives on walls and web addresses, this is a genuinely new field. Art you can hear.

Where the words came from

Here is the part I can speak to personally, because it started with me. The lyrics began as my own writing — Raphael Dudler — in German. And in their first form, some of them were rough. Unfiltered. Written for adults, harder and more direct than what ends up on the record. That was the raw material.

Falscher took those words and did two things with them. He translated them into English, and in translating, he tempered them — keeping the nerve, filing off what did not need to be there. What was mine became ours somewhere in that process, which is how the best collaborations tend to work.

How the music was built

I have always described my own way of working as handmade with AI — a human deciding, filtering and taking responsibility, with the machine as an instrument. This album was made in exactly that spirit, only with two humans instead of one.

The musical prompts were drafted with the help of one AI, then reworked and adjusted by Falscher himself. The arrangements and the final production were shaped and rebuilt through another. At every step, a person chose. Nothing was left to the machine to decide. It is a true collaboration between two people and artificial intelligence — and I think you can hear the human hands all over it.

Why it matters

For years, Falscher has spoken without sound. His images, his concepts, his net art, his movement Trumpicism — eloquent, and silent. With ARR, the same witness finally has a voice. It does not replace anything he has made. It completes it. A body of work that was whole a week ago is somehow more whole now.

I have had a front-row seat to a lot of his work. This one is special to me, partly because my own words are in it, and partly because it proves something I have believed for a long time: that two people and a few machines, if the people stay in charge, can make something that genuinely deserves to exist.

Art Reflects Reality by W. T. Falscher is out now on all major streaming platforms. Give it a listen.

→ Spotify