Big Tech Strategy Exposed: Five Memos on How They Milk You

Big Tech Strategy Exposed: Five Memos on How They Milk You

Five confidential memos I wrote, imagining how each giant briefs its own executives on how they’ve milked us — and will keep milking us. Fiction, but every strategy rests on the record. It starts with the most honest lie of all: «Don’t be evil.»

Einen Punkt tiefer: Was es braucht, um den GAFAM Reality Index zu bewegen

Einen Punkt tiefer: Was es braucht, um den GAFAM Reality Index zu bewegen

Die erste Aktualisierung meines GAFAM Reality Index: einen Punkt tiefer auf 51 Prozent. Doch die eigentliche Geschichte ist die Disziplin, warum ich Metas Wert nicht wegen einer Anklage gesenkt habe, sondern erst, als eine 17-Milliarden-Einigung ihn zur dokumentierten Tatsache machte. Manchmal ist die ehrlichste Aktualisierung, dass fast alles blieb, wo es war.

Two Words the Entire Health-Wearable Industry Is Trying to Say

Two Words the Entire Health-Wearable Industry Is Trying to Say

The health-wearable industry spends billions inventing names for one plain idea: a wearable, for the clinic. wearable.clinic and wearables.clinic — singular and plural, offered as one package — say it outright, in a single second, in every language. Whoever holds the pair starts on the clearest ground in the market, and denies it to everyone else.